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About Charmel


Charmel was established in 2000. It launched its products with the unique Liquid Foundation which was manufactured with high quality, as it was the first water and perspiration resistant foundation cream with full coverage and distinct colors. It was produced using French-made material and was widely-accepted in the Arabic Gulf countries, and it had its distinct impression in events and soirées.


Afterwards Charmel produced a number of other cosmetics such as face and body powder and pearl glow. In 2006 we completed our products through our company Al Madar Al Wase'a for commercial and industrial investment, which strived to popularize our products. Our brands were distributed in a comprehensive stand which includes more than 31 high-quality products that encompass makeup and skincare preparations among others.